Privacy Policy - Limestone® Boats

Privacy Policy

USA Policy
Canada Policy


The Limestone Boat Company Inc. ("Limestone," “we,” “us” or “our”) is committed to maintaining the accuracy, confidentiality and security of your personal information. The following privacy policy (“Privacy Policy”) is the way we handle information learned about you from your visits to our website available at (the “Site”), and information collected offline, excluding employee data.


PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you submit information to us through the Site, or when we collect information from or about you offline as indicated herein, you consent to the collection and processing of your information as described in this Privacy Policy. This Privacy Policy applies to how we collect, use and disclose the personal information of our customers, suppliers and other parties with whom we interact, both online and offline, but excluding employee data. We have developed other documents that describe our privacy policies and practices with respect to our employees.


It is Limestone policy to comply with the privacy legislation within each jurisdiction in which we operate. Sometimes the privacy legislation and / or an individual's right to privacy are different from one jurisdiction to another. This Privacy Policy covers only those activities that are subject to the provisions of federal and state privacy laws in the United States.


What Is Personal Information?

For the purposes of this Privacy Policy, personal information is any information about an identifiable individual, other than an individual's business contact information when collected, used or disclosed for the purposes of enabling the individual to be contacted in relation to their business responsibilities.


What Personal Information Do We Collect?

We collect and maintain different types of personal information in respect of the individuals with whom we interact. This includes your name, age, mailing address, residential phone number, or e-mail address. It may also include income ranges, marital status, product or lifestyle preferences, and information concerning dealer services.


We may also collect market-related information, which may include personal information, concerning market trends and activities impacting our business. This information may include contract terms, financial information and other information for the purpose of market analysis and strategic planning. We may also collect information related to our media, investor and public relations activities.


Limestone is a North American designer and manufacturer of recreational and commercial powerboats. As such, Limestone may also collect personal information from individuals participating in and / or impacted by these activities.


We will generally collect your personal information directly from you (e.g. when you: (i) request a quote from us, request marketing materials or sign-up for our newsletter, or otherwise interact with us online; and (ii) submit any warranty information to us). That said, we may collect your personal information from our authorized dealers, and from our third party online service providers (e.g. Google Analytics and social media platforms).


As described in further detail below, we may utilize the services of third parties and may also receive personal information collected by those third parties in the course of the performance of their services for us or otherwise. Where this is the case, we will take reasonable steps to ensure that such third parties have represented to us that they have the right to disclose your personal information to us.


Where permitted or required by applicable law or regulatory requirements, we may collect your personal information without your knowledge or consent.


Our Site

1. Information Collected Automatically

We may collect information related to your visit to our Site, including the IP address and domain used to access our Site, the type and version of your browser, the website you came from to access our Site, the page you entered and exited at, any website page within our Site that is viewed by that IP address and what country you are from. We may use this information to monitor our Site's performance (such as number of visits, average time spent, page views) and for our other business purposes, such as: (i) customizing certain content that we think you might like based on your usage patterns; (ii) improving our products and services; and (iii) upgrading our Site.


In connection with the foregoing, we may place a "cookie" on the hard drive of your computer to track your visit. The cookie acts as an identification card and allows our Site to identify you and to record your passwords and preferences. The cookie allows us to track your visit to our Site so that we can understand your use of our Site so that we can tailor the website to better meet your needs. Most web browsers are set to accept cookies. However, on most web browsers you may change this setting to have your web browser either: (i) notify you prior to a website placing a cookie on your hard drive so that you can decide whether or not to accept the cookie; or (ii) automatically prevent the placing of a cookie on your hard drive. It should be noted that if cookies are not accepted, you may not be able to access a number of web pages found on the website.


2. Information You May Voluntarily Provide

In addition, we collect the personal information that you submit to our Site, such as your name, address and any other contact or other information that you choose to provide by:

  • applying for a position with Limestone through our Site; or
  • by corresponding with a representative of Limestone via e-mail using the hyperlinks created for that purpose.

3. External Links

Our Site may contain links to other websites that may be subject to less stringent privacy standards. If you click on a link to such a third party website, a third party may also place a cookie on your hard drive. We cannot assume any responsibility for the privacy practices, policies or actions of the third parties that operate these websites. Limestone is not responsible for how such third parties collect, use or disclose your personal information. You should review the privacy policies of these websites before providing them with personal information.


4. Third Party Analytics Tools

Finally, we may use third party analytics tools to help us measure traffic and usage trends for our Site. These tools may use cookies and other technologies to collect information about your use of our Site, and collect information sent by your device or our Site. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, better understand your online activity, and assists us in improving our Site.


For example, we use Google’s Universal Analytics to better understand who is using our Site and how people are using it. Google may use cookies, pixel tags and other technologies to collect and store information such as website pages visited, places where users click, time spent on each website page, IP address, type of operating system used, location-based data, device ID, search history, and phone number. We use this information to improve our Site and as otherwise described in this Privacy Policy. Please see for information about how Google Analytics uses this information, visit for information about the Google Analytics Opt-out Browser Add-on, and visit to adjust the settings for your Google account.


How Personal Information is Used

Limestone may use the information we collet for any of the following purposes:

  • providing goods, brochures, information, incentives, and/or services to you or on your behalf (including processing your payments);
  • fulfilling the terms of our limited warranty or other service obligation;
  • facilitating recalls or service campaigns if necessary;
  • reviewing goods and/or services provided to you in product, services, and marketing analyses;
  • ensuring your satisfaction through surveys or other contacts;
  • administration, billing, accounting, and collections;
  • protecting against fraud, illegal activities and error;
  • to improve the products and services that we offer;
  • marketing, research and analysis purposes;
  • communicate with you as may be necessary;
  • to be able to comply with your requests;
  • investigating a breach or a contravention of a law, complying with a subpoena, warrant, court order, or as required or otherwise permitted by law; and
  • any other reasonable purpose to which you consent

To the extent permitted by applicable law, we may also anonymize or otherwise de-identify your personal information for the purposes of: (i) providing technical support in connection with the products and services that we provide to our customers; (ii) improve our products and services; and/or (iii) creating aggregate data.


Video Surveillance

In the course of conducting its business, Limestone may potentially monitor the activities of individuals in respect of its operations and its property. For example, some Limestone facilities are equipped with surveillance cameras. These cameras are generally in high-risk areas. Where in use, surveillance cameras are there for the protection of employees and third parties, and to protect against theft, vandalism and damage to goods and property. Video tapes recording images are routinely destroyed and not shared with third parties unless there is suspicion of a crime, in which case they may be turned over to the police or other appropriate government agency or authority.


When Do We Disclose Your Personal Information?

We may share your personal information with our employees, contractors, consultants, affiliates, and other parties who require such information to assist us with managing our relationship with you, including: (i) third parties that provide services to us; (ii) third parties that assist Limestone in the provision of services to you; and (iii) third parties whose services we use to conduct our business.


For example, we may share your personal information from time to time with our third party information technology, data processing and payment processing service providers so that we may operate our business. We may also share your personal information with our third party marketing agency in the United States so that they can provide us with certain marketing services. As a result, your personal information may be collected, used, processed, stored or disclosed in Canada and the United States. As such, your personal information may potentially be accessible to law enforcement and national security authorities of that jurisdiction.


In addition, your personal information may be disclosed or transferred to another party during the course of the grant of a security interest in Limestone assets, or completion of, all or a part of Limestone through, for example, an asset or share sale, or some other form of business combination, merger or joint venture, or bankruptcy proceeding, provided that such party is bound by appropriate agreements or obligations and required to use or disclose your personal information in a manner consistent with the use and disclosure provisions of this Privacy Policy, unless you consent otherwise.


Finally, your personal information may be disclosed:

  • as permitted or required by applicable law or regulatory requirements;
  • to comply with valid legal processes such as search warrants, subpoenas or court orders;
  • as part of Limestone regular reporting activities to its affiliates;
  • to protect the rights and property of Limestone;
  • during emergency situations or where necessary to protect the safety of a person or group of persons; and
  • with your consent.

How Is Your Personal Information Protected?

Limestone endeavors to maintain physical, technical and procedural safeguards that are appropriate to the sensitivity of the personal information in question. These safeguards are designed to prevent your personal information from loss and unauthorized access, collection, use, disclosure, copying, modification, disposal or destruction. Unfortunately, we cannot guarantee complete security: for example, unauthorized access use, or disclosure, (ii) hardware or software failure, and (iii) other events may compromise the security of your personal information at any time.


Questions / Contact Us

If you have any questions regarding this Privacy Policy, please contact us at


Revisions to this Privacy Policy

Limestone from time to time, may make changes to this Privacy Policy. We will post any revised version of this Privacy Policy on our Site, and we encourage you to refer back to it on a regular basis.


This Privacy Policy was last updated on July 9, 2021.


Interpretation of this Privacy Policy

Any interpretation associated with this Privacy Policy will be made by our Privacy Officer. This Privacy Policy includes examples but is not intended to be restricted in its application to such examples; therefore where the word "including" is used, it shall mean "including without limitation".


This Privacy Policy does not create or confer upon any individual any rights, or impose upon Limestone any rights or obligations outside of, or in addition to, any rights or obligations imposed by applicable federal, and state privacy laws. Should there be, in a specific case, any inconsistency between this Privacy Policy and any applicable federal, and state privacy laws, this Privacy Policy shall be interpreted, in respect of that case, to give effect to, and comply with, such privacy laws.

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